PARAGARD hired Curious Pictures to deliver work that not only reflected the brand's MESSAGE but offered a SENSORY experience that would be associated with the NATURAL feel of the brand. Curious Pictures' director Hayley Morris responded to the challenge. It was decided to use hand-cut paper for a stop-motion piece that would convey a NATURAL and physical sense of MOVEMENT and LIGHTING. The goal was to produce an upbeat and STYLISH commercial where each character would have a DISTINCT personality seen through their appearance, movement, and even facial expressions. By creating UNIQUE characters, the work heightens the sense of IDENTIFICATION, emphasizing Paragard's message and steering away from generic perceptions. See more...
